do 3 listopadaRejestracja on-line Opłaty |
7-8 listopadaKonferencja |
| 08.30 - 09.45 | registration | |
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| 09.45 - 10.00 | introduction | |
| 10.00 - 10.25 | Prof. dr hab. Marek Olędzki, University of Lodz "Migrations of the people of the antiquity – cultural and cognitive aspects". |
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| 10.25 -10.50 | Prof. dr hab. Andrzej Kowalczyk, University of Warsaw "Cultural resources and cultural assets – an attempt to define these two terms". |
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| 10.50 - 11.05 | coffee break | |
| 11.05 - 13.05 | Prof Ruben C. Lois- Gonzales, University of Santiago de Compostela "The Camino de Santiago : the contemporary process of renewal in a new context of tourism". |
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| Sehlke Martina, Zollverein Foundation "Zollverein - industrial and cultural heritage" |
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| Brigitte De Clercq, Brussels Info Place, "BIP Expo. Experience Brussels" |
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| Donatella Sasso, Istituto Salvemini in Turin "Historical, industrial and tourism Turin. Many seasons of the city". |
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| 13.05 - 13.35 | discussion | |
| 13.35 - 14.30 | lunch break | |
| CONFERENCE ROOM A | CONFERENCE ROOM B | |
| 14.30 - 14.50 | dr Armin Mikos von Rohrscheidt, Cultural Tourism Magazine "Managing valuable cultural assets in tourism management. An assessment of advantages and missed opportunities". |
dr inż. Marek Nowacki, AWF in Poznan
"Heritage and tourism: the relationship between the two concepts and their evolution". |
| 14.50 - 15.10 | dr Tomasz Duda, University of Szczecin "The tradition of pilgrimage as an element of cultural construction, facilitating the development of new tourism spaces in the region (on the example of Pomerania)". |
Anna Król, Go Culture sp. z o.o. ""Cultural hotspots” – secrets of effective communication through, and because of culture". |
| 15.10 - 15.30 | Dr hab. Prof. UW Marek Kozak, University of Warsaw "Major sport events: sport, culture or bussiness?".
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Joanna Krupa, National Cultural Centre "Arba Turim in Parzęczew? Presenting mapakultury.pl as a web portal for promoting regional cultures and local tourism". |
| 15.30 - 15.55 | discussion | discussion |
| 15.55 - 16.10 | coffee break | |
| 16.10 - 16.30 | mgr Łukasz Wilczyński, Planet PR "Gamification and storytelling in heritage tourism". |
mgr Jacek Kowalski, Smit i Smit Consulting "Tourism – an escape into unreality. Innovative segmentation and the themes of escapade". |
| 16.30 - 16.50 | mgr Łucja Piekarska - Duraj, Małopolski Instytut Kultury, Uniwersytet Jagielloński "Creating Europeans – symbolic imagination in the Cultural Routes of the Council of Europe". |
dr Rafał Kasprzak, Warsaw School of Economic "Consumerist attitudes of cultural tourists on the example of the The Koziołek Matołek European Tale Centre". |
| 16.50 - 17.20 | discussion | discussion |
| WORKSHOP | ||
| 09.00 - 11.30 | Workshop: mgr Adam Mikołajczyk, Best Place - European Institute of Place Marketing "Event marketing. Create an event which will astonish the world". |
Workshop: Robert Kawałko, Polish Association of Fundraising "Fundraising – an investment in relations. An overview of modern methods of financing culture and tourism". |
| 11.30 - 11.45 | coffee break | |
| 11.45 - 12.05 | dr Adam Hajduga, Marshal Office of Silesian Voievodship "The industrial in culture, culture in the industrial – selected ways of celebrating the industrial heritage of Europe". |
Prof. dr hab. Jacek Kaczmarek, mgr Dominika Łaska, University of Lodz "When you go on a trip – on the accessibility of cultural institutions to the disabled". |
| 12.05 - 12.25 | mgr Jarosław Kaczmarczyk, PTTK in Gdynia "The technological heritage of narrow-gauge railways in Poland and their employment in tourism". |
mgr Piotr Kociszewski, University of Warsaw "Cultural tourism products for senior citizens – evolution and revolution (?)". |
| 12.30 - 12.55 | dr Wacław Idziak, Studium MBA Uniwersity of Szczecin "Culture as a symbol of the diverse needs related to tourism". |
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| 12.55 - 13.20 | dr Romuald Ziółkowski, mgr Anna Sierpińska, "The tourist as a co-creator of culture". |
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| 13.20 - 14.00 | discussion | |
| 14.00 - 15.00 | lunch | |
Organizatorzy |
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Partnerzy |
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Patronat honorowy |
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Patronat medialny i branżowy |
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